Consero: Fall Brand Protection & Anti-Counterfeiting Executive Roundtable

Join Fish on Thursday, October 6, at Consero’s Brand Protection & Anti-Counterfeiting Executive Roundtable at the Taj Boston in Boston, MA.

Fish Principals Cynthia Walden (Boston) and Kristen McCallion (New York) will be chairing the event, as well as moderating two panels. Details are below.

China 2016: What Have We Learned?
11:30AM - 12:30PM

• What effect has a slowing economy in China had on your overall brand protection and anti-counterfeiting efforts?
• What progress have you made in the past year? What have you learned?
• How do you achieve successful enforcement on TaoBao?
• What new considerations are you making in your digital strategy as you operate in Chinese marketplaces and supply chains?
• What tips would you have for those starting or expanding a program in China?

Speakers:
Amy Brosius, Vice President and General Counsel, Intellectual Property, Keurig Green Mountain, Inc.
Peter Hunt, Vice President of Brand Protection, Flex

Moderator:
Cynthia Walden, Principal, Fish & Richardson

Think Global, Act Local: Protecting Your Global Brand At The Tactical Scale
2:45PM - 3:45PM

• How are you partnering with local assets to increase the efficacy of investigative and enforcement actions?
• How are you leveraging technology to monitor your most prolific counterfeiting channels?
• What are some practical means to minimize and counter product diversion and tampering along the supply chain?
• How do you use government(s) and law enforcement to reduce counterfeiting and increase local education in markets where the products are produced?

Speaker:
Bjoern Rosner, Associate Director, Global Brand Protection, Biogen

Moderator:
Kristen McCallion, Principal, Fish & Richardson