Managing the Trademark Asset Lifecycle Europe 2017

Fish is a Gold Sponsor and speaker at World Trademark Review’s Managing the Trademark Asset Lifecycle Europe 2017 conference in Munich, Germany on March 23, 2017.

Principal Jan Zecher (Munich) will speak on “The Revenue Generation Game: Monetising Brands in the Marketplace.” Details on the panel are below.

The Revenue Generation Game: Monetising Brands in the Marketplace
Thursday, March 23, 2017, 4:00 - 5:00 PM

A streamlined, resilient trademark portfolio is just one component in successful market monetisation activities. Whether deploying traditional models such as licensing or franchising or seeking to derive brand revenues from social media and new technologies- there a number of complex legal and financial issues that must be addressed. Failure to do so could result in lost, rather than enhanced, revenue streams.

• Trademark ownership issues: the contractual imperatives when negotiating licensing deals
• Across borders: international licensing and competition law considerations
• Exploiting the commercial opportunities presented by new technologies and routes to market
• Managing brand reputation: the role of counsel in policing for brand misuse

Moderator:
Trevor Little, World Trademark Review

Panelists:
Bernd Conrad, m4e AG
Christian Mayer, TELEFUNKEN Licenses GmbH
Jan Zecher, Fish & Richardson

For more details, or to register, click here.