Article

Protecting your brand in the social media environment

Authors

World Trademark Review, Issue 39, October/November 2012

As social media and networking tools become both more sophisticated and more prevalent, the trademark, legal and brand reputation challenges that they present are likewise increasing. In many respects, trademark law is still playing catch-up in terms of the protection afforded to marks. As such, the need for clear strategic advice on this complex issue has never been greater. WTR sat down with a number of different specialists to discuss practical strategies for social media engagement, protection and enforcement.

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