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Protecting your brand in the social media environment

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As social media and networking tools become both more sophisticated and more prevalent, the trademark, legal and brand reputation challenges that they present are likewise increasing. In many respects, trademark law is still playing catch-up in terms of the protection afforded to marks. As such, the need for clear strategic advice on this complex issue has never been greater. WTR sat down with a number of different specialists to discuss practical strategies for social media engagement, protection and enforcement.

The opinions expressed are those of the authors on the date noted above and do not necessarily reflect the views of Fish & Richardson P.C., any other of its lawyers, its clients, or any of its or their respective affiliates. This post is for general information purposes only and is not intended to be and should not be taken as legal advice. No attorney-client relationship is formed.