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Brand Management in a Global Market
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As with patent rights, protecting your trademark rights early and proactively is an effective and cost-efficient strategy. A successful brand management program is critical to a company's long-term success. In today's global marketplace, it is important to make smart decisions about which trademarks to adopt, where to register those marks, and how to enforce them. While not all-inclusive by any means, below is our global trademark, copyright and domain name portfolio checklist with helpful information all brand owners should consider.
- Trademark Filings
Filing trademark applications in all countries where products and services will be sold over the next few years will maximize your brand enforcement potential. - Copyright Filings
Obtaining copyright protection not only helps enforce against copyright infringement but can sometimes be useful in trademark conflicts, too. - Customs Recordings
Recording your trademarks with customs offices around the globe is an essential tool in policing and enforcing against counterfeit activity. - Distributor Agreements
By revising your distributor agreements, you enable distributors to assist you in policing infringement while preventing piracy. - Docket Deadlines
Keeping an organized portfolio by tracking renewal deadlines ensures you never face a gap in trademark coverage. - Global Trademark Monitoring
Establishing a watch service is important in trademark enforcement—it's the best way to keep an eye on trademarks and domains with terms similar to your mark and to catch potential infringement early. - Domain Names and Internet
By policing and enforcing your trademark rights on the Internet, you keep your brand strong and send a clear message to potential pirates and infringers. - Brand Marketing
Clearing advertising and marketing campaigns prior to launch can prevent conflict and associated costs.
Read more about global portfolio strategies on our website:
Think Globally, Act Globally: Legal Considerations for Developing and Managing a Global Brand
The opinions expressed are those of the authors on the date noted above and do not necessarily reflect the views of Fish & Richardson P.C., any other of its lawyers, its clients, or any of its or their respective affiliates. This post is for general information purposes only and is not intended to be and should not be taken as legal advice. No attorney-client relationship is formed.