Defeating Trademark Counterfeiting in the COVID-19 Era

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At their heart, trademarks identify the source and quality of goods and services and protect their owners' investments in the goodwill represented by their marks. But they also serve as an important consumer protection measure. Without properly-controlled trademark use, consumers could be harmed by selecting inferior or dangerous products bearing trademarks that are identical or confusingly similar to those used with legitimate products. Unfortunately, the COVID-19 crisis has led to a troubling uptick in trademark infringement schemes that are designed to mislead the public into purchasing ineffective or potentially dangerous products.

On Thursday, December 10, join Fish attorneys Cindy Walden, Kristen McCallion, Vivian Cheng, and John McCormick as they address COVID-19-related trademark infringement and counterfeiting issues and what trademark owners can do to combat them. Topics for discussion will include:

• The role of trademarks in communicating source and quality
• The importance of the valuable goodwill associated with a company’s trademarks
• Areas where counterfeiters are misusing trademarks to drive fraudulent efforts to capitalize on the current crisis
• A review of recent federal cases involving trademark claims to combat COVID-19-related activity by counterfeiters