Social Media Advertising: The Legal Challenges of Marketing in a #HASHTAG World
This webinar has ended.
To access a recording of this webinar or receive a copy of the slides, please contact [email protected].
Fish & Richardson’s complimentary webinar on legal issues and strategies brand owners should consider when marketing through social media.
In 2013, spending on social media ads in the U.S. stood at $6.2 billion, accounting for 13.9% of all online advertising. Social media advertising allows brand owners to instantaneously interact with an infinite number of consumers at a significantly lower cost than traditional advertising. The benefits of social media advertising also bring new legal challenges that every company must consider in order to effectively promote and protect their brand and reputation.
Our panelists discussed the benefits and risks of social media advertising and offer practical advice on:
Capitalizing on social media to publicize your brand (legally!)
“Viral” marketing campaigns the good, the bad, and the ugly