Of Counsel Jessica Cohen-Nowak Outlines Critical Steps to Safeguard Your Brand Against Scammers

Protecting your brand requires vigilance and strategy, explains Of Counsel Jessica Cohen-Nowak in a recent interview with eCommerce Fastlane. She provided essential guidance for new brands entering the marketplace, addressing common threats ranging from counterfeit goods to impersonation and phishing schemes. Cohen-Nowak emphasized that strong trademarks and proper registrations serve as the foundation for effective brand protection. The interview also detailed specific steps entrepreneurs can take to safeguard their brands during the crucial early stages of development.

Excerpt: “The best way to prevent that is to have strong trademarks and registrations so you can fight that.”

Read the full article: Best Practices For Brand Protection: How To Avoid Scammers | Ecommerce Fastlane