[{"title":"What We Do","body":"

In today’s on-demand economy, where consumers with limited attention spans face a greater variety of choices than ever before, instant brand recognition can make the difference between a company’s success and failure.

We help our clients establish a leading edge over their competitors through counseling on:

Advertising review for print, television, radio, telephone scripts, and website promotional materials
Comparative advertising and claim substantiation
False advertising and litigation
Rights of publicity
Sweepstakes, contests, and games
Federal and state laws concerning spam, email marketing, telemarketing, and other promotions

","callout":"We help our clients establish a leading edge over competitors.","read_less_label":null,"read_more_label":null,"read_more_content":null},{"title":"Who We Serve","body":"

Our clients span a wide range of industries, including consumer products, video games, digital media and e-commerce, life sciences, and computers and electronics.

","callout":"We serve as lead counsel to some of the most recognizable brands, with a proven track record of success.","read_less_label":null,"read_more_label":null,"read_more_content":"

We assist clients who face many intellectual property-related advertising and marketing concerns, including:

Advertising Campaigns

We regularly review advertising copy, product packaging, and other promotional materials for our clients to ensure proper use of brand names, logos, trade dress, and third-party marks. We also provide advice regarding best practices for advertising claims to ensure that our clients’ ads are truthful. We review sponsorship agreements and licenses associated with co-branding efforts, and we advise on the legal issues related to rights of publicity and the use of user-generated content in advertising and social media campaigns.

False Advertising

We help our clients defend and challenge claims of false and misleading advertising, trademark infringement, right of publicity violations, and unfair competition. Our team understands that these disputes can threaten a company’s brand and reputation and require immediate action. We have successfully represented clients before the National Advertising Division of the Better Business Bureau and its National Advertising Review Board and have experience with both individual and class actions in state and federal courts.

Sweepstakes, Contests, and Games

We help our clients structure sweepstakes, contests, and games that comply with federal and state lottery, gambling, and disclosure laws. We also draft and negotiate sponsorship agreements, indemnification agreements, and other promotion-related contracts.

Spam, Email Marketing, and Telemarketing

We advise clients on federal and state requirements applicable to inbound and outbound telephone, facsimile, and email solicitations to homes and businesses (including DNC Registry requirements).

"},{"title":"How We Are Different","body":"

Fish is one of the only firms with an international team of trademark, trade dress, and copyright attorneys who practice exclusively in those areas. This depth of experience allows our attorneys to handle any type of transactional, counseling, and contentious matter.

","callout":"As part of the world’s premier IP law firm, our trademark team combines the resources of a global IP leader with the focus of a boutique firm.","read_less_label":null,"read_more_label":null,"read_more_content":null}]